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Product Differentiation

Color helps create brand appeal for customers
Product differentiation for your device or pharmaceutical packaging through the use of vibrant colors. To enhance our normal color matching process, Clariant’s specialist design team based at ColorWorks™ Design Centers at seven strategic locations around the world works closely with customers from the early design stage to choose compliant but inspirational colors for the relevant.

No time? Project too small? To help reduce development time Clariant has developed a range of standard colors based on pre-tested ingredients. This ‘USP / ISO Range of Standard Colors’ avoids development time and costs of matching special colors, and the possibility of additional regulatory evaluation.

To assist in FDA submissions for devices and pharmaceutical packaging, such as PMA or 510(k) Clariant is including this standard range in a MAF Type III reference MAF-1833 covering the 3 designated ISO13485 sites.
For a copy of Clariant MAF >

But differentiation is not just about creativity in color design, it is also adding new functionality and about productivity in manufacturing. During 2011, Clariant is introducing a range additives products based on evaluating raw materials to the same USP / ISO test protocols as the standard color range. See our NEWS page to keep up with the latest information.
Learn More
To learn more about our standard ‘USP / ISO color range’, please download a color chart and Pantone references >

Download a copy of Clariant MAF >
Contact Us
To request additional information about our product offerings, please get in contact with us >

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